Frequently Asked Questions
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Imagine if Dominos didn’t have online ordering; if Jumia was a shop in the opposite end of your location & if Gmail was a private courier service. Just imagine!
Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms. To increase the reach and awareness of your business, Digital Marketing Services are essential and highly recommendable since you get the opportunity to reach out to your target and communicate one-on-one with them.
Your website is often your potential client’s first impression. We understand the importance of that first impression and guarantee the work that we do. Each website is built from the ground up based on your unique requirements and objectives. Before we take on a project, we want to understand the project in addition to what you want to achieve with that website. Our approach to building the website will be laid out with timelines and any requirements from you at the start of the campaign to make the design and/or development process as seamless as possible. We meet our deadlines and exceed expectations.
SEO stands for Search Engine Optimization. It is the process of getting “”organic”” or “”free”” traffic to your website through search engines. It helps to improve quality and quantity of traffic on your website. SEO is mainly divided into 2 types : On-page SEO and Off-page SEO.
In On-page SEO, you need to focus on optimizing your website by considering Google’s ranking factors. The off-page SEO is about generating quality backlinks for your websites through different channels.
The basic steps to optimize your website include :
- Keyword research
- Competitor analysis
- Keyword Mapping
- On-page optimization
- Content creation
- Content promotion
- Tracking performance of SEO campaign”
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It helps to improve the brand image and online presence of the product/service through brand awareness activities, which enhances the brand recall and later turn them into brand advocates. These brand advocates help in generating organic traffic for your website
If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website.
SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.
When we take on a social media project for a client, we invest ourselves in their social presence. Each project is an opportunity to test the skills our professionals have been developing for years. We take the time to research each brand we represent to understand who they are, what sets them apart from their competition, and who their core audience is. We then identify the best methods of communicating with that audience through social media in order to drive the right type of engagement, leading to the highest possible sales conversions for their campaign.